Portfolio | Julianna Wang | Senior Product Designer

Resume

Hi, I'm Julianna,

a senior product designer,

a complexity cracker,

a craftsperson,

a strategic thinker,

and an impact maker.

I design scalable FinTech, SaaS, AI, and B2B products that drive revenue, retention, and efficiency—by turning complexity into clarity. With deep experience in end-to-end UX, 0→1 product development, UX strategy, and design systems, I craft solutions that scale thoughtfully. I’m collaborative, data-informed, and grounded in system thinking—because great UX happens when strategy, craft, and execution align.

All

Product

Process

Design system

Learning & Sharing

I design products that make an impact.

Revamp the experience of creating subscription, resulting in 2x revenue growth and a 50% reduction in operational costs

Design for Complexity

0-1

Problem Solving

Product Strategy

Driving business growth through user-centered design: how did I boost Fee Saver adoption by 8x?

Data Analysis

Cross-function Alignment

Product Strategy

System Thinking

Design an award-winning integration experience

Design under Constraints

Collaboration

Research

B2B

0-1

Build a easy, quick, and flexible way to invite customers to subscribe to a plan, increasing efficiency by 75%

Design with Ambiguity

Problem Solving

0-1

B2B

B2C

Optimizing workflows excites me—and benefits the team.

A framework to measure UX improvement impact

Process Improvement

Data-informed UX

System Thinking

Enterprise Design

Conversion rate

􀆊

82%

10.2%

7 days

A UX hand-off checklist help all designers to cross-check their work, eliminate oversights, and ensure a seamless user experience

Process Improvement

Design Operation

Enterprise Design

System Thinking

UX Hand-off

Checklist

I'm experienced in building systems that scale.

Led platform design pattern update and migrate 188 pages to a new design system across 13 products

Design System

Design Operation

Enterprise Design

System Thinking

Design System

Coming Soon

Update a massive design system with >8000 components in Figma without breaking it

Design System

Design Operation

System Thinking

Enterprise Design

Coming Soon

I share my knowledge and experience as I learn.

Article

7 lessons for designers who want to go beyond execution

Through a mix of what I’ve learned and my own experience, I’ve identified seven key lessons that can help any designer looking to move beyond execution, advocate for design’s business value, and communicate ideas effectively across teams.

Speech

Design thinking 101 for product managers

Internal presentation to evangelise design thinking to product managers.

Speech

Adding delight to elevate product experience

As speaker at "UX camp Edmonton" with Viktoriia Zhyhula.

Article

How did I accelerate my growth as a product designer?

Starting my career without a design degree and working in a startup, I have always considered myself an underdog in the competitive job market. However, fueled by a deep passion for design and a strong desire for rapid growth, I embarked on detailed research to develop a comprehensive career development plan for myself.

Article

How did I improve my visual design and interaction design skills?

Some exercises I use to improve my visual and interaction design skills.

Article

My design principles

The core philosophies and priorities that I hold when it comes to creating great product.

Notion collection

My curated design collection

A curated list that I collect from time to time of everything related to design.

@Julianna Wang 2025

Resume

Dribbble

Julianna